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The domain had the following on the web page, "Welcome to Chennai Homing Pigeon Fanciers Association Official website a non-profit organization whose main purpose is to engage in friendly competition of racing Homing Pigeons." I observed that the web site said " We do hope that you enjoyed our web site." They also stated " If you have any product, associated with pigeon racing, to trade, you may contact us to advertise on this site. Website Developed, Designed and Maintained by." The meta header had Chennai Homing Pigeon Fanciers Association as the first keyword. This keyword was followed by chpfa, pigeon racing, and homing pigeon which isn't as important as Chennai Homing Pigeon Fanciers Association. The other words the site uses is pigeon fanciers in chennai. pigeon racing club in chennai is also included and could not be viewed by search engines.